Not happy with your company's results? ...Is there more potential?
Where do you start? … Focus on three things
Sales
The sales team manages the customer relationship, looks for new business and is the soundboard for your customer. Crucial, particularly in B2B.
Marketing
The marketing team creates attention and generates demand. They create communication channels with potential prospects, which is key.
Synergy between both
Sales and marketing doing their job, is not enough. Their collaboration needs to be seamless and efficient. No silo's, but synergy.
